Client
VroomVroom is a data-heavy analytics SaaS product serving everything around cars and the vehicle industry: registrations, the used car market, fleets and the people and companies ready to buy.
Project
August 2025 - ongoing
My mission is to modernise the frontend and the user experience. The product is powerful, but years of features had made it heavy to navigate. The goal is a calmer, clearer interface that helps users find their prospects, follow up on them and understand the market.
Process
UX and frontend
I lead UX and redesign the product while rebuilding the legacy MVC frontend in React. Instead of a big bang rewrite, new views are introduced gradually as React islands with Tailwind, Vite and a shadcn-inspired component setup, alongside maintaining and developing new features.
- Overview first
- Start pages are built around what users actually do: search, follow up on activities and keep an eye on the market. Key figures come first, details one step away.
- Calm design
- A softer palette, clear hierarchy and consistent components make large amounts of data easier to scan.
- Component system
- A shared, shadcn-inspired component library keeps new views consistent and speeds up development.
- Responsiveness
- The legacy product was desktop only. New views work on every screen, so users can check the market on the go.
Summary
Modernising a live product step by step means users can try the new version and switch back whenever they need to, while the old and the new live side by side. It is a fun puzzle, and the automotive industry turns out to be incredibly interesting.
