Client
HalebopHalebop impressively and proudly has the most satisfied customers in Sweden. Their approach is fun and generous - have a look at their youtube channel.
Project
2017
We were asked to do the first implementation of their rebranded identity. Since they also needed help with the frontend for their new concept, Locall, we decided to start there.
Process
App and website
A collaboration between the client and bunch of specialized partners made this an interesting and unique setup. From Futurice we had one designer and two frontenders, where I was one of the latter.
- The concept
- To complement the offering Halebop wanted a service to ease staying in touch with friends and family abroad. So they created Locall - an app with great quality and fixed low prices to call abroad. A part of the concept was also gamification where the user could earn minutes to call a selected destination.
- First implementations
- Just before this project started we finished another project Halebop had asked us to do, a full rebrand. By keeping one of the amazing designers from that project we managed to deliver not only what was asked but also lots of fun bonus features.
- Some details
- React Native, with all that it involves, the good and the less good. Made for both iOS and Android, released in App store and Play store. This initiative was also driven by growth hacking so there were focus on tracking to lead the development forward.
- The release
- The solution was quietly rolled out during the summer 2017. This enabled an extensive iteration period to improve and fine tune before the more spectacular promotion event. The app usage grows each day thanks to the approach of measure-test-validate.
Summary
Halebop is great to work with and I'm quite impressed by their boldness and professionalism. I learned a lot in regards to the app development process, growth hacking and project management.
