Client
CrimsonCrimson is a professional photolab & digital printer. Their customer segment ranges from the photo enthusiast to the big exhibitors and museums.
Project
November 2015 - January 2016
The mission was to unify the shopping experience which had been scattered as a result of a growing number of separate online services. The solution would also have positive effects on delivery and order handling.
Process
Cart and checkout
We were a team of two, one backend developer and me as UI/UX designer and frontend developer. I left the comfort of Sublime to fall in love with PhpStorm. After creating user flows and some initial ideas for design I did most of the design work in code and also fell in love with SCSS and flexbox. I managed to convince the very experienced and somewhat stubborn team mate to move from Subversion to Git.
- Responsiveness
- Since the target audience solely focuses on image and graphics it was a natural decision to make the site desktop first.
- Modularity
- This project was one amongst many for the same user so we put in a lot of effort in build for the future.
- Popup window
- To avoid users getting lost in the most critical step of the shopping experience, i.e confirming the purchase we utilised popups when needed.
Summary
This was one of the first projects where I had a considerable part when it comes to customer journeys. Besides being a fun project, I learned and developed a lot. The expression "learning by doing" is so true.
