Inner Development
29k, 2021
“Probably one of the most important things to do globally today is through inner sustainability and inner growth that we can navigate and build a more sustainable society.”
Client
29k29k is an open-source, co-created non-profit making psychological tools for mental health, inner development, and civic leadership accessible, free, and meaningful to millions. The belief is that wiser decision-making is the most important aspect for our personal and shared future. Therefore, a free and scalable solution enabling lasting individual growth.
Project
2021
The 29k platform makes evidence-based psychological tools both scalable, lovable, and free. With over 126,000 users and an average rating of 4.8 from +2,500 users on Appstore/GooglePlay the approach has already proven to scale a shift in how people see themselves, others and the world.
Process
React native app
Small and cross functional team, working iteratively with high speed. The product development is shared eaqually between psycologists, designers and developers.
- The best tools in the world
- The app has proven and on-demand psychological tools and longer multi week-courses. These consist of exercises, micro-interventions, meditations, and action tasks.
- Practiced with others
- Users get and give support to each other in small groups through text-chat and honest and vulnerable live-video sessions.
- Ambassadors lead the way
- Trusted ambassadors share their reflections taking part of the tools in recorded video. Making the process more relatable.
Summary
For the greater good. We need to strengthen people and people's ability to create healthy environments around themselves, for others. We think that's probably one of the most important things to do globally today and we believe that it's through inner sustainability and inner growth that we can navigate and build a more sustainable society.
